Aluminum works for A-B
Brewer will double capacity to accommodate popularity
Anheuser-Busch has said it will have to double its capacity for its cold aluminum bottle by fall 2005, because demand has been so high.
Budweiser Select will also be introduced in the package next month.
“We knew people would love the aluminum bottle because it is cool and different,” said Mike Owens, vice president of sales and marketing, Anheuser- Busch, Inc. “We are excited by the magnitude of interest in this new package. Young adults, particularly in bars and clubs, tell us they really like the way it makes drinking cold beer a tactile experience. In fact, this package is so popular that it’s selling out, and it’s doing its job to help enhance the beer drinking experience.”
Budweiser Select will be the sixth A-B brand offered packaged in the new aluminum bottle.
