The Drinks Business has reported that the joint project between Keurig Dr Pepper Inc. and Anheuser-Busch InBev, will stop selling its countertop at-home cocktail-making machines, and will refund customers who have already bought the appliance, the company said in a statement in December.
AB InBev had been looking to expand beyond beer following a shift among US consumers from beer to spirits. The cocktail-making machine looked to tap into the trend for at-home cocktails, which took off during the pandemic while bars and restaurants were closed. But the lack of interest from the consumer demonstrates that quality is still important, and either making a real cocktail at home “from scratch” or getting a cocktail to-go from a retailers remains the preferred method.
The cocktail machines first became available in June 2021 and sold for $299. The machine uses cocktail pods similar to coffee machines, with a pod selling for around $4- $5 per pod. Cocktails available include Mai Tai, Long Island Ice Tea, Old Fashioned and Sangria punch.
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