Distribution is perhaps the most difficult and frustrating issue facing the specialty beer segment. In a highly regulated three tier system, access to market has grown exponentially more difficult for small brewers in just the last decade. Consolidation within the distribution tier has created far fewer and much larger wholesalers to choose from.
Understanding and awareness of these newly created dynamics is imperative to navigate a small brewer's beers through the distribution and retail tiers and into the consumers hand. ProBrewer.com has created the Distribution Toolbox as a means to disseminate information, empowering the small brewer with the proper tools to achieve proper and successful distribution. We hope you enjoy.