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You are here: Home / General News / Union Beverage Gets Golden Egg

Union Beverage Gets Golden Egg

June 19, 2006

Union Beverage of Chicago announced that it has finalized the sale of the distribution rights for Goose Island Beer and Grolsch Beer to the Anheuser-Busch distribution network for the state of Illinois. The final price tag for the two brands was $9.1 million.

The transfer of the two brands into the A-B network follows the recent purchase of Grolsch by A-B and the acquisition of a portion of Goose Island Beer Co. by Widmer Brothers Brewing Company which is partially owned by A-B.

The infusion of two specialty brands into the A-B wholesale network is one step forward for the St. Louis brewer, who is attempting to shore up discontent by their distributors facing a decline in both margin and volume. Some industry accounts have stated that the A-B wholesalers were down as much as 20% in profit last year nationally.

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Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

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