An Online Resource Serving The Beer Industry
» » Customer ExperienceDiscussing the various ways that breweries can engage the customer in your brand and business.
UBC Group is a manufacturer and distributor of refrigeration equipment and custom-branded point of sale products for food service and commercial beer and beverage companies. Breweries, beverage and FMCG companies can proudly display and sell their products using our high-quality equipment.
There’s a scam email that bounces from brewery to brewery. Someone writes that they want to host a party, loves the place, and wants to throw a big blowout for a birthday or anniversary, or graduation. The emailer is currently out of the country but will take care of the whole bill. But needs the brewery to front some cash, maybe through an app, if that’s OK.
A well thought out tap list, one with diversity of styles and ABV range is a delight to see at a brewery. It means customers can pick pints or flights that suit a mood or menu. So much focus is put on a brewery’s beer, rightly so, but there is also an appreciation that comes with non-alcoholic offerings.
For a long time the non-boozy offering was still water. Fancier breweries would offer it sparkling. Now, as the number of breweries is growing across the country and customers are looking for choice, taprooms are stepping up to make sure that there is more than just beer on offer.
Which came first, craft beer or the mug club? An unanswerable question to be sure. For seemingly as long as craft brewers have been operating, they’ve offered customers the option to join a small and exclusive club of supporters. In the 90s, it seemed like every brewpub offered a mug club for their amber ale drinking fans. In the age of the brewery taproom, that pioneering model of craft beer is getting a second look.
Mood is everything.
From the moment you walk into a space, whether a restaurant, library, bar, cafe, or taproom, the mood of the place surrounds you and makes itself understood. Sometimes that mood is intentional, directly coordinated through thoughtful planning and consideration. A lot of the time, however, it’s less considered. Televisions blare mindlessly or background music is treated as necessary white noise, sometimes through a top hits playlist offered by an electronic service or even a jukebox controlled by customers. Whatever vibe you’re trying to achieve, effectively communicating that to your audience is key.