Category: Business of Beer
Industry news related to the brewing industry and the business of beer
News Key Legislation to Help PPP Loans Enacted
The Paycheck Protection Program Flexibility Act was enacted today after being signed by the president. The bill, which was passed in the Senate by unanimous consent on Wednesday will address many concerns that craft brewers have had with the Payroll Protection Program (PPP) loan forgiveness requirements. The Brewers Association found in a recent impact survey that more than 80% of brewers who responded indicate having received a PPP loan.
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News Modest Growth Predicted for Brewers that Prepare Now for Post-Pandemic
Don’t we all wish we had a crystal ball these days to peek into what we know will be a very different world post-pandemic. Hilco Global, an independent financial services company looks into their version of the future of the craft brewing industry.
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News Bulk Beer Shipping May Be Next COVID Induced Trend
Although import beer makes up about 20% of the U.S. beer market, almost none of it is packaged here. Instead, the expensive task of shipping bottles, cans and kegs continues to be the norm. But with thousands of kegs “stuck” at closed on-premise businesses, the idea of shipping beer from other countries in bulk and then packaging here in the U.S. may be a trend in the future.
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News Memorial Day Holiday is Second Biggest Weekend for Beer Sales
Memorial Day weekend is #2 only to Fourth of July for beer sales. But the spike in sales is almost certain to be smaller than usual this year due to the pandemic. According to an article in CNBC, consumers are drinking more at home, but that isn’t enough to offset lost sales of beer at bars, restaurants and entertainment venues.
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News Some States Reopening On-Premise in Time for Memorial Day
The summer kick-off Memorial Day holiday is here, and leading up to one of the biggest beer sales weekends of the year, more and more states have allowed some on-premise hospitality businesses to reopen. Although most states have capacity and physical distancing requirements in place, even a partial reopening will be a boost to on-premise sales which have been almost non-existent since mid-March.
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News On-Premise Begins to Reopen. What Will It Look Like?
The on-premise is beginning to reopen to business in pockets across the country, and Bart Watson, economist for the Brewers Association takes a look at new data points from consumer surveys in his latest blog post to predict what business might look like over the next few months.
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News Colorado Brewers Guild and Left Hand Brewing announce “Colorado Strong Fund”
Colorado Brewers Guild and Left Hand Brewing have announced a local take on the All Together beer collaboration — the “Colorado Strong Pale Ale.” It’s a beer to support Colorado craft breweries, suppliers while raising funds for healthcare, hospitality, service industry, and gig economy workers across Colorado.
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News Slow Opening Begins, But Survivability is Unknown
The hospitality business has been hit so hard by the pandemic that a quarter of restaurants in America may go out of business according to an article in The Drinks Business. Given that the “long-tail” of craft breweries in the country rely on the on-premise tap room sales, the predictions could portent a drop-off of similar proportions in the brewing industry.
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News Slow Start to On-Premise Likely When Reopen Begins
A survey of 1,000 consumers conducted by Datassential found that only 20% of consumers will “absolutely dine in right away” when restaurants reopen, with 39% considering and 41% saying “no way.” That is a common theme being painted by multiple surveys including a survey by Monday Night Brewing Co. that said 75% of craft beer consumers would be unlikely to visit a brewery in the month of June.
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News Survey Reports 75% of Craft Beer Consumers Won’t Return to a Brewery Until June
Following up on a story we posted yesterday with a bit deeper look at the survey from Atlanta’s Monday Night Brewing. Craft breweries should prepare for smaller crowds in their taprooms even after social distancing and retail restrictions are lifted. That’s just one of the meaningful insights that Monday Night Brewing gleaned from a recent survey.
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News American Craft Beer Week Coming May 11-17, Focuses on Supporting Craft in Crisis
The annual American Beer Week is running May 11-17, 2020 — this year it turns to helping craft breweries with a focus on support during crisis. Consumer action items like gifting craft brewery merchandise and gift cards and social sharing of support messages directly tuned to support craft breweries during this crisis. Also included is a $1,000,000 GoFundMe campaign to directly support craft breweries, the Believe in Beer Craft Brewery Relief Fund.
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News San Diego Breweries Start Reopening – Here’s How They Are Reacting
Posted by Jeff Scott | 1 Comment on San Diego Breweries Start Reopening – Here’s How They Are Reacting
With San Diego County coronavirus numbers under legal guidelines, San Diego breweries have been able to start reopening. As the largest metro area in California to enter that phase, and one of the most brewery dense metro areas in the country, it will be interesting to watch.
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