A lot of small beverage producers don’t spend enough time digging into the numbers past the bottom line. This recap from Beer Crunchers is a great gut check on what many breweries should be looking at — in spite of the gratuitous use of emoji.
It wasn’t long ago when you would hear about craft breweries “struggling to keep up with demand” with beer being sold as soon as it was packaged. The product just disappeared and the brewery didn’t have to ask many questions. As a result, the operation was prioritized over all other functions of the business, ensuring that first and foremost, the beer got made and sent out the door. Now, with the exception of a few unicorns 🦄 and new product launches in their infancy, those days are over. Today’s competitive pressures put forth a Cheesecake Factory-sized menu full of challenges to navigate 🧭. To stay on track, I recommend pinpointing your GPS to: