No doubt, hard seltzer is here to stay. It is not a fad. Whether you think that is a good thing or a bad thing for the brewing industry overall, one thing has surfaced about hard seltzer that is all good; pricing.
Nielsen scan data for the off-premise shows White Claw at $33.47 a case and Truly at $31.29. Compare that to the $23.53 average price of beer and hard seltzer is clearly in the premium range, which is good for the supplier, the wholesaler and the retailer. Pricing for hard seltzer is not as high as craft, but at least this new popular beverage is fetching a solid price above the average.
More seltzer pricing details from the First Key blog.