Survey of bartenders indicates less experimentation, favor on-special deals
A post in Wine and Spirits Daily reported on a recent survey of 540 bartenders from across the U.S. which details some interesting trends among consumers at on-premise.
More than half, or 63.5% of the bartenders surveyed said that consumers are likely to order established brands at the bar than new niche/specialty brands in the current economic environment, indicating that consumers are less likely to experiment in their choices now that spending habits are more conservative.
Data has also shown that wine and spirits are losing share to beer during the recession, which is further supported by the bartender poll. A total of 53.7% said consumers are more likely to order a beer than a mixed drink, while 26% were neutral and 21% disagreed.
A large 78% of bartenders said consumers are increasingly asking about the cost of drinks, which is not surprising in the current economic crisis. Similarly, 85% of bartenders said customers are more likely to order drinks on special right now.
The Bartenders Panel was conducted by Braun Research of Princeton, NJ (www.braunresearch.com), which provides telephone and internet survey services for pr and ad agencies, market research firms, associations and non profits.