Craft breweries made it popular. Beer-centric taphouses picked up on it. Wineries and wine bars have played with it for many years. But cocktails?
We are talking about posting the alcohol-by-volume (ABV) of an alcoholic beverage at the on-premise point of purchase. Now that “craft cocktails” have gained popularity, along with consumers interest in calorie and alcohol content, many bars are beginning to post the ABV next to each cocktail on the menu.
More details here from liquor.com.