Delivers Men’s Health Message Using the Universal Language of Beer
The symptoms of prostate cancer rarely show before the disease has progressed, but a simple PSA blood test can serve as an early warning and save men’s lives. But how do you reach men in their late 30s and early 40s, when statistics show they often skip regular physicals and avoid doctor’s offices?
“Pints for Prostates is an awareness campaign designed to reach men through the universal language of beer. We want to communicate with them in a friendly and non-threatening way about the need for regular PSA testing,” says Rick Lyke, the drinks writer for All About Beer Magazine and many other publications. Lyke was diagnosed with prostate cancer in February. “Early detection is the key to fighting prostate cancer and a PSA test and a physical exam are the best method to catch it early.”
Read more about this, courtesy of Julie Johnson Bradford at All About Beer magazine
This is one time when a “digital” exam does not mean “with a computer.”