The Fundamental Brewery Marketing Strategy with Chris Overlay of Get Hoptimized
During this session, I’ll walk you through our Fundamental Brewery Marketing Strategy.
Craft Beer Professionals is a national network of 14K+ dedicated to the growth and betterment of the Craft Beer industry.
Does your brewery suffer from any of these marketing problems?
You’re not sure if your advertising dollars are being effective
Your events and/or promotions just aren’t working that well
Your business growth is stagnant or going in reverse
You’re trying to sell to anyone and everyone
You’re having trouble standing out from your competition
Here’s the truth, the problems you’re experiencing will not be fixed by only focusing on social ads, SEO, your website, or any other marketing execution tactic. That’s because they have to do with your marketing STRATEGY.
Once you fix the strategy, you’ll find that:
You’ll naturally attract the right customers for your brewery
Your advertisements will resonate with your audience and actually have a profitable impact
Your customers will be excited to attend your events and take part in your promotions
You’ll communicate your brewery’s value clearly, making your competition irrelevant
You’ll have a sustainable and scalable marketing strategy that will grow your business
Here’s what you’ll learn:
How to Create Your Target Audience
The Brewery Customer Journey
Marketing Tactics for each Phase of the Customer Journey
How to Measuring Performance and KPIs
This session is great for existing breweries and breweries in planning. Bring your notepads because this will be stuff you don’t want to forget!
Chris Overlay is the founder and CEO of Hoptimized Digital, a digital marketing agency engineered for craft breweries. He has over a decade of marketing industry experience that includes working with hundreds of businesses across the United States and managing millions of dollars in digital advertising spend. Chris has been a founding partner in 5 startup businesses. He started Hoptimized in 2021 because he has a passion for the craft beer industry and for helping small business owners succeed. Chris is also a Homebrewer, dog dad, and is engaged to be married in November.