The Art and Science of Media Relations with Chad Melis of Turn It Up Media
Led by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the marketing collective Turn It Up Media, this presentation will provide a roadmap for breweries to execute an effective media relations strategy.
Craft Beer Professionals is a national network of 14K+ dedicated to the growth and betterment of the Craft Beer industry.
Over the course of 45 minutes, marketers and brewery owners will learn about the fundamentals of media relations and explore the proactive media relations process. Chad will share the most important takeaways that have helped him secure placements for breweries in local press, industry leading publications, and national news outlets like Forbes, Men’s Journal, and the Wall Street Journal. Mentions in these trusted publications drive brand awareness, build credibility, and will help position your brewery alongside narratives that support your business goals.
Chad’s presentation will be the jumpstart your brewery needs to strengthen your media relations processes. He will outline everything you need to know, from the structure for building meaningful relationships with reporters to how to leverage earned placements to create ongoing value, and share personal and proven tactics to gain share of mind with your target audiences through media relations. And with Chad’s experience in beer, these tactics are designed for breweries with teams of all sizes. Whether you have a background in media relations and marketing, or you’re coming in with no experience and an open mind, you’ll find this knowledge useful and insightful and leave with a refreshed approach to PR.
Chad Melis is the founder of Turn It Up Media, a collective of leading brand marketers from the craft beverage, outdoor sports, and lifestyle industries. With over a decade of experience successfully elevating the Oskar Blues Brewery brand, Chad uses his PR savvy and an uncanny knack for brand strategy as a trusted partner for brands looking to position themselves and go to market effectively. Turn It Up Media, which launched in 2018 in the front range of Colorado, excels at brand development, content creation, go-to-market strategy, and media relations. Chad is also co-founder of REEB Cycles, a founding board member of nonprofit Can’d Aid, and an avid cyclist.