With all states now in some degree of ‘open,’ but operating under health department restrictions, the on-premise business has entered a period of finding ways to maximize capacity and encouraging more consumers to return, while counterbalanced by measures to protect consumers and staff.
Nielsen CGA’s latest on-premise survey results, focused on the key states of Texas, Florida, New York and California show that visitation to bars and restaurants remains flat, indicating that a plateau may have been reached on consumers willing to return to the on-premise before the situation improves. Outlets may need to look at fresh approaches to reaching out to those who have yet to return according to the report.
The latest survey, which captured the period of July 31 – August 2, can be seen here.
