Rolling Rock is replacing its light beer, Rock Light, with a new low carbohydrate beer named Rock Green Light. Rock Green Light will hits the shelves in 40 markets in October. “We believe our liquid will be highly competitive,” said Steve Cahillane, president of Labatt USA, which owns Rolling Rock. “What is missing in the… Read More…

UK brewer Carlsberg-Tetley has been forced to cope with short supplies of its lager beers by importing additional supplies of lager from the parent brewery in Denmark, in order to meet increased demand caused by the Great Heat Wave of summer 2003. The brewer’s request for additional backup supplies was deemed necessary, even though it… Read More…

Rogue Ales Brewery, Newport, Oregon, announced the opening of its newest outpost for Rogue Nation in North Beach, San Francisco, Calif. Located at 673 Columbus Avenue adjacent to the legendary Washington Square Bar & Grill, the new pub will open with a selection of its signature Rogue Ales and a full restaurant menu. The pub… Read More…

The Brewers Association of America, Beer Institute, Association of Brewers and the National Beer Wholesalers Association have mounted a campaign seeking support from both brewers and consumers for a proposed change in the rule defining flavored malt beverages, also know at malternatives or FMBs. The proposal published by the Tax and Trade Bureau calls for… Read More…

German brewers, battling a seven-year trend of lower beer sales and terrible first half of the year, find themselves with a new problem – beer sales are so robust consumers are worried about shortages. “Brewers are working around the clock. Overtime is common, people are working weekends, and breweries are on triple shifts,” said Erich… Read More…

The Czech brewer, Budejovicky Budvar, has claimed a further legal victory over the US brewing giant, Anheuser-Busch, with an appeal court in Lithuania upholding a decision by the municipal court in Vilnius which had given Budejovicky Budvar the rights to the exclusive use of the name Budweiser in that country. In May, the Vilnius court… Read More…

Molson Inc. has fired the top marketer on its flagship Canadian brand, the latest sign both of the countries megabrewers continue to struggle to turn around their most profitable brands. Montreal-based Molson, which along with Labatt Breweries of Canada account for 90% of beer sales, has let go Sean Moffitt, vice-president of marketing for Molson… Read More…

England’s Campaign for Real Ale (CAMRA) has launched a campaign to keep Budweiser Budvar from falling into the hands of a global brewing company. Visitors to this week’s Great British Beer Festival in London will be asked to sign a petition to be sent to the Czech government. CAMRA maintains that privatizing the Czech brewery,… Read More…

Anheuser-Busch Cos. Inc. said it has won exclusive rights to the Budweiser trademark in Japan. The company had begun court proceedings against Budejovicky Budvar and some of its importers and distributors who were distributing beer using the Budweiser name. A-B said it believed the packaging and labeling on Budvar’s products infringed on its trademarks and… Read More…

The three day long Challenge Cup, held across America on July 23-25th as part of American Beer Month, generated about 250,000 pints of American beer being consumed. The premise of the event, sponsored by Realbeer.com, is to honor participating on-premise accounts that sell the most American beer. This year’s Cup included separate national competition for… Read More…