ProBrewer.com

An Online Resource Serving The Beer Industry

  • News
    • News From The Breweries
    • Specialty Industry News
    • Major Brand News
    • Legislative & Regulatory
    • Distribution & Retail
    • Quarterly Financial Reports
    • International
    • Commentary
    • General News
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Library
    • Archives
    • Brewery Floors
    • Brewstillery
    • Distilling
    • Distribution
    • ‘DIY’ floor coating
    • Electric Brewing
    • Filtration
    • Hops
    • Kegs
    • Keg Washers
    • Malt
    • Malt handling
    • Nano Breweries
    • Packaging
    • Pumps
    • Refrigeration
    • Shipping
    • Stupid Stuff
    • Turnkey
    • Used Tanks
    • Water
    • Yeast
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
You are here: Home / Major Brand News / More Layoffs at ABInBev

More Layoffs at ABInBev

February 19, 2010

Sales force looses 90 field people

A massive sales and marketing shake-up at Anheuser-Busch resulted Thursday in the layoffs of 90 employees spread over 25 states, including four corporate vice-presidents, according to a story in the St. Louis Post-Dispatch.

In a brief statement, the company said “a small number of salaried sales employees” were told their jobs were eliminated. The company declined to address the cuts specifically.

But according to two knowledgeable sources, those let go from Anheuser-Busch InBev’s U.S. division included workers responsible for handling every facet of the brewer’s national sales, from dealing with the demands of large retailers to making sure individual bars had the latest Budweiser tap handle.

Missouri lost the greatest number of jobs with 17, followed by California with 12, Texas and Arizona with seven, and Illinois with six.

The job cuts are part of a plan that A-B unveiled to workers and the public on Tuesday. The plan would reshape the way the nation’s dominant brewer sells its beer. A greater focus will be placed on core brands such as Budweiser and Bud Light. The number of sales regions would grow to eight from five, with new offices in St. Louis, Denver and Charlotte, N.C.

The plan was known internally by the code name “Kashi,” a reference to the cereal with the “Go lean” slogan.

A source knowledgeable about A-B’s plan said that close to 450 jobs eventually would be cut, and that the 90 layoffs in sales were the first of several small waves.

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
pbrewadmin

Posted by pbrewadmin

Search

Promoted
Precision Fermentation, Inc. logo
Precision Fermentation, Inc.
Creator's of the BrewMonitor System
Schaefer Container Systems North America Inc. logo
Schaefer Container Systems North America Inc.
Kegs and Tanks Direct from the Manufacturer
Brewhouse Solutions logo
Brewhouse Solutions
We Can Customize Any Tank or Brewhouse
Deutsche Beverage Technology • IDD Process & Packaging, Inc.

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.