In-house craft and imports do much better than core brands
MillerCoors recorded a 0.7 percent increase in domestic sales to retailers, boosted by 6.8 percent growth in Coors Light brand sales, for the quarter ended Sept. 30, co-owner SABMiller plc said Tuesday.
Sales of Miller Lite, however, fell 3.6 percent for the quarter.
Volumes in the craft and import portfolio rose 5 percent, SABMiller said. Keystone Light posted double-digit gains and both Coors Banquet and Miller High Life continued to generate good growth. Miller Chill volumes declined “significantly with aggressive competition in the segment,” SAB said. Miller Chill competes with Bud Light Lime from top competitor Anheuser-Busch Cos. Inc. of St. Louis.
The increase in MillerCoors sales compares with the 2 percent decline in sales for Miller Brewing Co. of Milwaukee for the quarter ended June 30.
