Michelob adds a new beer in its Fall/Winter Sampler Pack — a Rye India Pale Ale
The Rye P.A. and Michelob Bavarian Style Wheat, first introduced in 2006, are available only in the sampler pack, which comes in 12- and 24-bottle sizes. They are joined by Michelob Pale Ale and Michelob Porter.
Michelob, a subsidiary of Anheuser-Busch InBev, has handed out samples of both Rye P.A. as well as Tomahop Double Rye-PA (with 97 International Bitterness Units) as beer festivals across the country. “We crafted Michelob Rye P.A. using feedback on many versions of the recipe that we shared . . . ” said Michelob brewmaster Adam Goodson. “Rye is a challenging grain to use in brewing and adds considerable malt flavor complexity compared to barley alone. Michelob Rye P.A.’s intense hop flavors and dry-hopped aromas complement the rye’s spicy undertones.”
The Rye P.A. is 5.9% abv and 50 IBU.
Every sampler pack includes a flighting sheet with tasting notes and a summary of each beer’s ingredients to reveal how the brewmasters’ recipes impact the colors, aromas and flavors found among the different styles. The packs will be available through February 2010.