Boulevard Brewing has hired Mike Magoulas, the former regional vice president for MillerCoors.
Magoulas will take over the CEO role from Boulevard founder John McDonald.
The hiring of major brand veterans to fill top management positions by craft brewers has become increasingly more common as craft brewers grow and mature in their management and sales style.
McDonald will remain president and stay active and more able to focus on the brewing side of the business.
Boulevard was founded in 1989 and now the 10th largest craft brewery in the country.
Magoulas started his career at Miller Brewing Co. in 1977 as regional sales manager in Milwaukee. He also had industry stints in Omaha, Kansas City, Wichita and Modesto, CA.