MillerCoors to intro lemon-flavored MGD 64
MillerCoors plans to launch a lemonade-flavored version of low-calorie beer MGD 64.
Miller Genuine Draft 64, named for the number of calories it contains, got off to a rollicking start after its national rollout in 2008. But sales have slowed recently by double-digits.
MGD 64 Lemonade will be sold from May through Labor Day.
MillerCoors also will unveil a new marketing campaign for the main version of MGD 64 this year as part of an effort to strengthen the brand, England said in Friday’s memo.
beano beer
Is that a 2%alcohol beer,,,,probably tastes like sprite
Sounds like a take-off of German radler and/or english shandy.
From a beer-geek standpoint a depressing product which takes up more shelf space, but through marketing eyes possibly a new and refreshing beer alternative for women.