ProBrewer.com

An Online Resource Serving The Beer Industry

  • News
    • News From The Breweries
    • Specialty Industry News
    • Major Brand News
    • Legislative & Regulatory
    • Distribution & Retail
    • Quarterly Financial Reports
    • International
    • Commentary
    • General News
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Library
    • Archives
    • Brewery Floors
    • Brewstillery
    • Distilling
    • Distribution
    • ‘DIY’ floor coating
    • Electric Brewing
    • Filtration
    • Hops
    • Kegs
    • Keg Washers
    • Malt
    • Malt handling
    • Nano Breweries
    • Packaging
    • Pumps
    • Refrigeration
    • Shipping
    • Stupid Stuff
    • Turnkey
    • Used Tanks
    • Water
    • Yeast
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • Login to ProBrewer
    • Discussions Login
    • Register
    • Password Reset
You are here: Home / General News / Lachky to Leave A-B

Lachky to Leave A-B

February 11, 2009

Bob Lachky, Chief Creative Officer for A-B and who for two decades has helped craft trademark campaigns from “Whassup?” to “I love you, man” to the Budweiser frogs to “Real men of genius,” is leaving the company at the end of February in what he calls a “generational change.” He says that A-B’s sale to InBev of Belgium has nothing to do with the decision. “I just felt this was the perfect time for me to reevaluate,” he says.

Lachky, who played a key role in helping A-B become a dominant advertiser on the Super Bowl, joked that he was “fired more times than Billy Martin” for some of the zany ideas that emanated from his department, Jeremiah McWilliams reports. Lachky says he intends to “explore new challenges and opportunities” but he rules out working for the competition. “I’m a Bud man,” he says.

A team of senior executives — many of them groomed by Lachky — will take on newly decentralized creative functions. His departure will not be welcome news at A-B’s roster of creative agencies, however, which regarded him as their primary client and a key personal relationship, according to Ad Age’s Jeremy Mullman. Before joining A-B in 1989, Lachky worked at its current lead agency, Omnicom Group’s DDB, Chicago, reporting directly to Ron Bess, who today is North American chairman of Euro RSCG, another A-B roster shop that works on Michelob.

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

Search

Promoted
Degong Brew Systems logo
Degong Brew Systems
Dedicated To Making Great Beer!
Zahm & Nagel Co., Inc. logo
Zahm & Nagel Co., Inc.
100% American-Made
Carolina Brewtech LLC logo
Carolina Brewtech LLC
East coast supplier with 3BBL to 30BBL tanks IN STOCK!
Thermal Care • Prospero Equipment Corporation

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.