ProBrewer.com

An Online Resource Serving The Beer Industry

  • News
    • News From The Breweries
    • Specialty Industry News
    • Major Brand News
    • Legislative & Regulatory
    • Distribution & Retail
    • Quarterly Financial Reports
    • International
    • Commentary
    • General News
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Library
    • Archives
    • Brewery Floors
    • Brewstillery
    • Distilling
    • Distribution
    • ‘DIY’ floor coating
    • Electric Brewing
    • Filtration
    • Hops
    • Kegs
    • Keg Washers
    • Malt
    • Malt handling
    • Nano Breweries
    • Packaging
    • Pumps
    • Refrigeration
    • Shipping
    • Stupid Stuff
    • Turnkey
    • Used Tanks
    • Water
    • Yeast
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
You are here: Home / General News / It’s Not Quite Miller Time

It’s Not Quite Miller Time

News »  General Newsposted Aug 13th 12:00:00AM by Pat Hagerman

Sales of Miller Brewing Co. beers slipped 0.7 percent in the first quarter, ending June 30th, the company’s first quarter for fiscal 2008.

As drinkers trade staples such as Miller Genuine Draft for wines, spirits, imports and crafts, the Milwaukee-based brewer is banking on imports from the lineup of its London-based parent company, SABMiller PLC, to bolster profits. SABMiller’s brands include pricier beers such as Peroni Nastro Azzurro and Pilsner Urquell.

While sales volumes are small, beers such as Peroni Nastro and craft-alikes like Leinenkugel’s are seeing double digit growth, the company said last week.

Despite the drop, the sales improved from the previous quarter, when North American sales fell 2.3 percent in the year-over-year period.

Miller Lite sales during the latest quarter were flat, while sales of Miller’s much smaller premium brands, including Leinenkugel’s, caffeinated alcoholic drink Sparks and new Latin-inspired Miller Chill, were up 63 percent, SABMiller said. Miller pushed up the nationwide rollout of Miller Chill, a beer brewed with hints of lime and salt, to Memorial Day because of its success in test markets.

The company’s international portfolio makes up about 3 percent of Miller sales, said Mike Browne, portfolio director of international and specialty beers for Miller.

The increase in Miller’s crafts and imports shows the company is gaining ground in the higher-end market, said Eric Shepard, executive editor of trade publication Beer Marketer’s Insights. Still, that’s a small part of its portfolio, significantly less than Miller Lite, he said.

“They still have some issues with the core brands. It’s a similar story to what Anheuser-Busch is looking at,” he said. “There’s some weakness in the core but some performance around the edges.”

Shepard said the brewers are expanding into newer segments, but it will take time to build up sales volume.

Last week, St. Louis-based Anheuser-Busch reported a 2.3 percent increase in U.S. beer volumes for the second quarter

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

Search

Promoted
Jinan NFE Machinery Co logo
Jinan NFE Machinery Co
We Focus On Making High Quality Brewing Systems
Carolina Brewtech LLC logo
Carolina Brewtech LLC
East coast supplier with 3BBL to 30BBL tanks IN STOCK!
eLease logo
eLease
Easy Financing & Equipment Leasing Options (New & Used Equipment,
Delta Brewing Systems • Ruby Street Brewing Equipment

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.