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You are here: Home / Major Brand News / Iced-Tea Beer?

Iced-Tea Beer?

March 12, 2012

The major brewers are trying just about anything to convince more consumers to buy beer over liquor and wine, exotic cocktails, craft beer and wine continue to surge in the battle of market share.

In the latest move, Molson Coors Brewing Co. said it will launch Coors Light Iced T in Canada next month ahead of a possible U.S. roll-out. The citrus-like, iced tea-flavored beer will have roughly 4% alcohol content but no caffeine.

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pbrewadmin

Posted by pbrewadmin

Comments

  1. Seangoloid says

    April 5, 2012 at 5:09 pm

    Anyone else notice the absurd acronym tied to this new product?
    Wow, Coors…. just, wow.

  2. el_mocoso says

    April 5, 2012 at 6:10 pm

    Seangoloid wrote: Anyone else notice the absurd acronym tied to this new product?
    Wow, Coors…. just, wow.

    Get your lips on some Coors Light Iced Tea…

  3. YSBrewer says

    April 5, 2012 at 6:14 pm

    An ice cold refreshing CLIT sure sounds good! 😀 Then head for the mountains for some Bush/Busch!

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