And the answer is…..
According to a new YouGov survey of craft beer drinkers, 45 percent like hoppy beer compared to 24 percent who say they dislike it.
Another interesting tidbit that came out of the survey as that the attributes that drive a consumers choice when purchasing a craft beer. More than half say the type of beer matters most (54%), followed by, the brand/brewery (36% of respondents said that’s important), the price (34%), or recommendations and reviews (27%). Other factors craft beer drinkers consider include alcohol percentage (24%), where it’s from (16%) and package design (10%).
See the full survey results here.