The hard seltzer craze has taken off, with breweries of all sizes jumping into the category. One of the allures of this new beverage is that it seems to satisfy a growing desire by drinkers to consume less alcohol. Most hard seltzers are weighing in at 4-5% abv.
Four Loko is looking the other way. As reported by NBC News, the company recently tweeted that they will be releasing a Four Loko Sour, which states on the label that it is the “hardest seltzer in the universe” with a 14% abv.
Four Loko may sound familiar. The original version, a caffeinated malt liquor, gained the attention of state and federal regulators after numerous college students suffered from alcohol poisoning in 2010.