Diageo has announced plans to launch its alcohol-free Guinness Irish Stout next week in Britain and Ireland.
Guinness 0.0 will go on sale in 4-440ml can packs in select off-premise retail accounts before being rolled out to the broad-market off-premise trade later this season. Pubgoers will have to wait longer to try the new version of the iconic Irish stout on draft, with the on-premise release not planned until next spring.
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