Sheraton announces new Chief Beer Officer
Four Points by Sheraton’s has announced its new Chief Beer Officer, Scott Kerkmans, who started his job by ringing the opening bell at the NYSE.
As CBO, Kerkmans will serve as an ambassador for Sheraton’s newly-launched Best Brews program. He will also help cultivate and promote Best Brews’ offerings at brewery tours, beer festivals, and on bar stools across the country.
Since the night his brother gave him a home brewing kit, Kerkmans has been extremely passionate about everything beer, from its production and pairings to sampling stouts and sharing his knowledge. Kerkmans beat out over 7,500 applicants from more than 30 countries – and three other highly-qualified finalists – for the top job.
“It is an honor to be Four Points first-ever CBO,” said Kerkmans. “I look forward to sharing my love for beer with the thirsty public and introducing this fun beverage to those who have yet to discover the joy that can be found in a perfectly poured cold one. Being named the Four Points CBO and working with the brand on its outstanding Best Brews Program is the job of a lifetime.”
Four Points received more applications for this opportunity than any other job in the brand’s history. Applications immediately flooded in with the position’s announcement in mid-November. The diverse pool of applicants represented six continents, all 50 states, Washington, DC and Puerto Rico.
Yesterday Kerkmans officially pulled his bar stool up to the boardroom table to meet his new Four Points by Sheraton colleagues in White Plains, New York. Starwood executives and hundreds of associates were on hand to lead the Four Points team and its newest chief in a celebratory toast.
Over the next few months, Kerkmans will collaborate with the Four Points by Sheraton team to work on the Best Brews program, host “happy hours” at select Four Points properties across the country, as well as attend high-profile beer festivals as the company’s representative.
