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You are here: Home / General News / Fosters at $57 a Pop

Fosters at $57 a Pop

News »  General Newsposted Jun 4th 12:00:00AM by Pat Hagerman

Foster’s has created a limited edition beer that will sell for$57.00 for a 750ml bottle.

Foster’s master brewer John Cozens calls Crown Ambassador Reserve lager “luxury beer.”

“It’s expensive to make and it’s expensive to package but it’s Australian, it’s luxury and let’s hope there’s more to come,” he said.

The launch emulates a similar move in 1954, when the premium beer market was pioneered with the announcement Crown Lager would be made available to the public upon the Queen’s first visit to the country.

Previously Crown Lager had been reserved for aristocracy and visiting dignitaries since its inception in 1919.

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Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

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