New Belgium rolling out Fat Tire in cans this summer
If you haven’t already heard, that fairly well-known beer called Fat Tire will soon be in cans.
New Belgium Brewing’s new canning line rolled off its first aluminum cans of Fat Tire Amber Ale yesterday.
“We are looking forward to introducing our old friend, Fat Tire, in a brand new package,” said Bryan Simpson, spokesperson for New Belgium, in a statement. “As we fire up the line for our initial runs, we are celebrating the new adventures of Fat Tire.”
Distributing cans will continue to help lessen New Belgium’s footprint by saving fuel during transport to other states by lightening the weight of the trucks. New Belgium has begun this process by using biodiesel in its Ft. Collins distribution trucks and in the trucks used during the Tour de Fat traveling events.
The cans, which are 100% recyclable, will feature Fat Tire’s original watercolor artwork.