Date / Time: Tuesday, April 21st, 2020 at 12:00 pm EDT - 12:50 pm EDT (add to calendar)
Event type: Event held online
Register / View: What’s Your Hook? Generate Brand Awareness and Promote Authenticity
We focus on the five following topics:
What is a brand?
What is brand awareness?
Why is brand awareness important?
What is your hook?
What makes you authentic?
Speaker: Lance White, FRW Studios
Bio: Our agency, FRW Studios has been making craft beer look good since 2001 and was just named the top beer branding agency!
Founders and branding gurus, Lance and Julie White are the creative force behind many of the can and bottle designs you see for The Lost Abbey, the Hop Concept, Port Brewing, and other craft favorites. We’ve been working with the Cicerone Certification Program for the past 12 years, and Julie has designed over 20 books for the Brewers Association. Both are Certified Beer Services and Lance is also judging the first annual Craft Beer Marketing Awards.