Unpacking Craft NA⁠: Pioneer’s Perspectives – Presented by ProBrewer


Date / Time: Wednesday, May 4th, 2022 at 10:15 am CDT - 11:15 am CDT (add to calendar)
Event type: In-Person Event
Price: Varies
Register / View: Unpacking Craft NA⁠: Pioneer’s Perspectives – Presented by ProBrewer

Pioneers in the Craft No-Alcohol category unpack lessons learned in designing, brewing, marketing and distributing for the Sober-Curious market.

From Dry-January and Sober-October to extending sessions and health-seeking low-carb/calorie beer lovers, drinkers are voting for full-flavor non-alcoholic options with their consumption and wallets. Should you cede 12-25% of drinking occasions to AF brands or participate with your own offerings? Hear from category leaders sharing insights about the opportunities, challenges and learnings in crafting the right formula for success in Craft NA.

Panelists and Moderators:

Garrett Oliver, Brooklyn Brewery, Special Effects NA
Keith Villa, Ceria
Bill Shufelt, Athletic Brewing
Moderators: John Holl and Andy Crouch of Beer Edge

Sponsored by ProBrewer.com, committed to your healthy business, career and personal wellbeing.

Categories: Business of BeerDistributionIngredientsProcessProduct DemonstrationQuality Control

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