Date / Time: Tuesday, April 21st, 2020 at 2:00 pm EDT - 2:50 pm EDT (add to calendar)
Event type: Event held online
Register / View: The Power of Observation and Active Listening in Beer Sales
It’s no secret that competition is fierce in the craft beer space right now, so you’ve got to be strategic with your approach to retail beer sales. Whether it’s On or Off Premise, there are two selling tools that are vital to your success in connecting with buyers – observation and active listening. When you can learn to observe your environment, non-verbal cues, a buyer’s tone, speech rate, hidden opportunities and buying habits, you can learn to tailor your sales message for each account and make yourself stand out as a brewery representative that cares about the needs of that particular business. Active listening is a communication skill that is an elevated form of observation, and can be used in buying situations to build trust with your accounts. Learn how to utilize both tools in your sales activities, and you’ll be on the right path to building profitable relationships with your accounts.
Speaker: Julie Rhodes, Not Your Hobby Marketing Solutions
Bio: With over 20,000 hours of experience on the business side of the specialty beer industry, from field sales to regional management, a BA in Marketing from Texas State University at San Marcos, and more than 15 years of experience working in the service industry, Julie Rhodes is an authority on brewery sales, marketing, team management, regional sales management, distributor partnership management, supply chain logistics, and customer service. She is the owner of Not Your Hobby Marketing Solutions, a consulting company that offers online educational programs and customized coaching services designed specifically to teach business skills to craft beer professionals. She has been featured on industry podcasts, written articles about sales & marketing for beer trade publications, and spoken at multiple corporate and independent organizations about the importance of business skills in the beer industry. She is Cicerone Certified, a member of the Pink Boots Society, the Brewers Association, the Colorado Brewers Guild, and Women of the Vine & Spirits, and resides in Colorado with her husband and two children.