State of the Industry: Alcoholic Beverages


Date / Time: Wednesday, April 14th, 2021 at 2:00 pm EDT - 3:00 pm EDT (add to calendar)
Event type: Event held online
Price: Free
Register / View: State of the Industry: Alcoholic Beverages

State of the Industry: Alcoholic Beverages

The past few years have seen migratory patterns of beverage alcohol market share. However, the emergence of the COVID-19 pandemic resulted in shifts of consumer shopping patterns as early pantry stock-up trips skewed heavily toward the beer market. As stay-at-home measures shut down much of the on-premise market, retail sales of beverage alcohol continued to rise. In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead.

In this webinar, you will learn:

What shifts took place in terms of beverage alcohol market share
What impact the beyond beer segment is having on the beer category
How a soft on-premise market is impacting the beverage alcohol industry
What long-term effects eCommerce could have on the market

Categories: Business of BeerConsumer SalesGovernment Affairs

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