State of the Industry: Alcoholic Beverages
The past few years have seen migratory patterns of beverage alcohol market share. However, the emergence of the COVID-19 pandemic resulted in shifts of consumer shopping patterns as early pantry stock-up trips skewed heavily toward the beer market. As stay-at-home measures shut down much of the on-premise market, retail sales of beverage alcohol continued to rise. In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead.
In this webinar, you will learn:
What shifts took place in terms of beverage alcohol market share
What impact the beyond beer segment is having on the beer category
How a soft on-premise market is impacting the beverage alcohol industry
What long-term effects eCommerce could have on the market