Date / Time: Tuesday, May 5th, 2020 at 2:00 pm MDT - 3:00 pm MDT (add to calendar)
Event type: Event held online
Register / View: Protecting Your Brand Abroad: What Exporting Brewers Need to Know About Trademark Registration
Speakers: Megan Hoyt, David Gooder
Trademark registration is an important first step for any brewer who wants to expand into foreign markets. This presentation will cover the U.S. federal registration process, how you can use your U.S. registration to seek international protection through the Madrid System, how a U.S. brewery would go about pursuing registration in foreign markets, and how to stop counterfeit products at the border through recordation.