Date / Time: Monday, March 30th, 2020 at 12:00 am PDT (add to calendar)
Event type: Event held online
Register / View: Monday Night Brewing’s Jeff Heck on Going into Survival Mode During the COVID-19 Crisis
Every brewery’s goal right now should be survival, Monday Night Brewing Company co-founder Jeff Heck told Brewbound editor Justin Kendall during an interview last Friday.
“If you’re not already in survival mode, you’re weeks behind,” he added.
“We lost about 55% of our revenue, [it] was gone overnight from our taprooms and our on-premise business,” Heck explained.
In an effort to stay afloat and support those furloughed employees, Monday Night launched a drive-thru, to-go sales program, from which the company is donating 25% of sales and 100% of tips to its furloughed employees.
“We’ve seen a really great outpouring of folks coming out to support their local breweries,” he said.