Start Your Engines: Racing Towards CBC 2025 in Indianapolis, Indiana
Date / Time: Monday, March 30th, 2020 at 12:00 am PDT (add to calendar) Event type: Event held online Price: Free Register / View: Monday Night Brewing’s Jeff Heck on Going into Survival Mode During the COVID-19 Crisis
The neon lights of Vegas and the 2024 Craft Brewers Conference are in the rearview mirror and brewers and industry professionals will soon set their sights on Indianapolis, home of next year’s conference.
“We are planning, and the events team will be heading out there for a site visit in July,” said Ann Obenchain, the Brewers Association Vice President of Marketing and Communications, just prior to the Las Vegas conference. (more...)
Every brewery’s goal right now should be survival, Monday Night Brewing Company co-founder Jeff Heck told Brewbound editor Justin Kendall during an interview last Friday.
“If you’re not already in survival mode, you’re weeks behind,” he added.
…
“We lost about 55% of our revenue, [it] was gone overnight from our taprooms and our on-premise business,” Heck explained.
In an effort to stay afloat and support those furloughed employees, Monday Night launched a drive-thru, to-go sales program, from which the company is donating 25% of sales and 100% of tips to its furloughed employees.
“We’ve seen a really great outpouring of folks coming out to support their local breweries,” he said.
Categories: Coronavirus Crisis