ProBrewer

An Online Resource Serving The Beer Industry

  • News & Articles
    • Featured: Sustainability
    • Beverage Industry News
      • Business of Beer
      • Commentary
      • Crisis Response
      • Distribution & Retail
      • International
      • Legislative & Regulatory
      • Major Brand News
      • News From The Breweries
      • Packaging, Bottling, and Kegging
      • ProBrewer News
      • Quarterly Financial Reports
      • Specialty Industry News
    • Expert Topic
      • Beyond Beer
      • Craft Brewers Conference 2022
    • Front of House
      • Customer Experience
      • Dispensing
      • Kitchen and Food
      • Serving
    • Operations
      • Brewing Education
      • Human Resources
        • Diversity, Equity, and Inclusion
      • Professional Services
        • Finance
        • Legal
        • Marketing
      • Shipping
      • Sustainability
    • Packaging
      • Bottles
      • Cans
      • Distribution
      • Kegs
    • Production
      • Beverage Conditioning
      • Beverage Ingredients
        • Hops
        • Malt
        • Other Ingredients
        • Water
        • Yeast
      • Brewery Equipment
        • Brewing Systems
        • Filtration
        • Keg Washers
        • Malt Handling
        • Nano Brewing
        • Pumps
        • Refrigeration
        • Tanks
      • Brewery Floors
        • DIY Brewery Floor
      • Distilling
      • Filtering
      • Quality Control
      • Stupid Stuff
    • Real Estate
      • Planning
    • Sponsored
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
» ProBrewer Events Calendar » Direct-to-Consumer Sales in the Digital Era

Direct-to-Consumer Sales in the Digital Era

April 20, 2020

Featured
Date / Time: Monday, April 20th, 2020 at 1:00 pm EDT - 1:50 pm EDT (add to calendar)
Event type: Event held online
Price: Free
Register / View: Direct-to-Consumer Sales in the Digital Era

Over the past few weeks, the Craft industry was forced to pivot, think creatively, and utilize technology in order to continue to sell its products. Overnight, we saw breweries change their business models and transition their sales online. For CraftCellr, we’ve been trying to sell this trend for quite some time as we saw the benefits of taking taproom sales online. As our brewery partners join the CraftCellr platform, not only are they taking their beer sales online, they’re using a specific technology built for the craft industry. Breweries are also joining a community of their peers and tapping into a growing subscriber base that is willing to spend money and travel long distances for their favorite brews. We are looking 2-3 years in the future and building a flexible platform that is growing with the industry trends, if not creating some of our own. Our partner feedback is what helps us to drive innovation. Breweries that join are constantly benefitting from new features, updates, and customers.

CraftCellr is also a robust membership/bottle society platform. Running a membership should be rewarding not only for your members but for you as well. What many people don’t realize is that creating a membership is a ton of work. Automating things like marketing, notifications, inventory, proxies, member-only pre-sales, and renewals will save you a lot of headaches and set you up for success.

Speaker: Jon Childress, CraftCellr

About CraftCellr: Founded in 2017 and headquartered in Atlanta, GA, CraftCellr is a leader in direct to consumer technology for the craft beverage industry. CraftCellr partners with craft breweries, distilleries, and meaderies across 18+ states to manage their day-to-day operations for memberships, can/bottle release pre-sales, and event ticketing. CraftCellr was built from the ground up by working with breweries who wanted to streamline their operations and utilize technology to enhance the customer experience.

Part of the Craft Beer Professionals Virtual Conference – join the Craft Beer Professionals group on Facebook to stream. (requires a Facebook account and approval of your group membership to view event page).

Categories: Business of BeerConsumer SalesCoronavirus CrisisCraft Beer Professionals Virtual Conference

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email

Leave a Reply Cancel reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search

Promoted
YoLong Industrial Co. Ltd logo
YoLong Industrial Co. Ltd
We Fabricate The Best Brewery Equipment
Imperial Organic Yeast logo
Imperial Organic Yeast
Pitch Right. Pitch Imperial
Zahm & Nagel Co., Inc. logo
Zahm & Nagel Co., Inc.
100% American-Made
O'Neill's Brewing & Equipment Company • Fermentis

Subscribe to ProBrewer Daily

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2022 · RealBeer Media · Privacy Policy · Terms and Conditions