Craft Beer Professionals Spring Virtual Conference


Date / Time: Monday, April 4th, 2022 - Wednesday, April 6th, 2022 at All Day (add to calendar)
Event type: Event held online
Price: Free
Register / View: Craft Beer Professionals Spring Virtual Conference

MONDAY, april 4, 2022 PRESENTED BY arryved pos

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Selling Beer Inclusively

Julie Rhodes (Not Your Hobby Marketing Solutions)

12pm – Hidden Costs of Canning Equipment

Panelists: Joe Wells ( Fair State Brewing Cooperative), Ken Ryan (Wild Goose), and Tyler Jones (Black Hog Brewing )

Moderator: Audra Gaiziunas (Brewed For Her Ledger)

12:30pm – Crafting Meaningful Collaborations (Panel Conversation)

Panelists: Britne Dionne & Caitlin Bradfield (Beers A’ Gogo), Chris Hughes (Thee Craft Beer Connoisseur), Michelle Turner (Excited To Feast)

Moderator: Jen Price (Crafted For Action / Craft Women Connect)

1pm – 2022 Craft Brewery Trends for Sales & Growth

Melinda Ann Lowery (Arryved POS)

2pm – 10 Steps to Successfully Implementing Brewery Management Software

Pulkit K. Agrawal (The 5th Ingredient)

2:30pm – 2021 Barley Crop: Update, Information, and Mitigation Strategies

Tyler Schoales and Tim Roberts (Country Malt Group)

3pm – Will Your Brewery Survive the Robot Invasion? Strategies to Humanize Your Brand

Scott Kolbe (Market Your Craft)

3:15pm – Opening a Brewery on a Startup Budget

Don Marcil and Doug Beedy (Stout Tanks and Kettles)

3:30pm – Raising Capital: Pitfalls and Considerations

John Szymankiewicz (Beer Law Center)

4pm – Distributor Differentiation: Identifying and Evaluating Critical Partnership Ingredients

Laura Lodge (Customized Craft Beer Programs / Start A Brewery)

4:15pm – Malternative Brewing: Usage of Enzymes to Maximize Extract and Profits

Emily Wang (Fermly)

4:30pm – How Auditing Your Social Media Strategy Can Benefit Your Brewery

Morgan Culhane (Content on Draft)

5pm – Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer (Panel Conversation)

Panelists: Andrew Coplon (Craft Beer Professionals/Secret Hopper), Jamaar Valentine (Bevana), Mariah Calagione (Dogfish Head Craft Brewery), and Ren Navarro (Beer.Diversity.)

Moderator: Dana Kaluzny (Endswell Beer/Dana Kaluzny)
Tuesday, april 5, 2022 PRESENTED BY river drive cooperage

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – 6 Types of Taproom Customers: Who You Serve & What They Want

Michael Varda (Craft Beer Advisory Services)

12pm – Data Analysis for Dummies (By a Dummy)

Aaron Gore (Community Brewing Ventures)

12:30pm – Creating a Thriving Craft Brewery Through Accounting…Yes, Accounting!

Joshua Lance (Lance CPA Group)

1pm – Safe Bars Certified: A Commitment to Safe Spaces (Panel Conversation)

Panelists: Joel McClosky (Four Saints Brewing), Pola Gallie (Lower Forge Brewery)

Moderator: AJ Head (Safe Bars)

1:30pm – Third-Party Services for DtC Shipping: Questions to Ask When Selecting a Partner

Alex Koral (Sovos ShipCompliant)

2pm – Basic Barrel Repair

Matt Albrecht (River Drive Cooperage)

2:30pm – Content Marketing Strategies: It’s More Than Just Instagram Posts

Chris Overlay (Hoptimized Digital)

3pm – Brewing Instagram-Worthy Beer In a Social Media World

Steve ‘Hendo’ Henderson (Rockstar Brewer)

3:30pm – Incorporating a Mash Filter Press into Your Brewery

Kevin Weaver (Brewmation)

4pm – Building a Bitter Brand: The Sweet Success of the Right Creative Relationship

Brett Grimes (Robot House), Dax Strickland and Kelly Moody (Bitter Sisters Brewing Company)

4:15pm – Regenerative Agriculture and Knowing Your Farmer

Greg Kessel (Two Track Malting)

4:30pm – Upgrading to Smart Fermenters: 4 insights from Your First Digital Fermentation

Magnus Valmot and Pål Ingebrigtsen (PLAATO)

5pm – 3 Breweries, Same Beer, Different Yeast: The Impact of Yeast on Beer

Panelists: Bob Sweeney (Elation Brewing), Michele Lowney (Maker’s Craft Brewery), Sarah Gregor (Three Notch’d Brewing Company)

Moderator: Devin Tani (White Labs)
Wednesday, April 6, 2022 PRESENTED BY White labs

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Getting Fruity: Effective Processes and Strategies Surrounding Aseptic Fruit Purees

Nick Burgoyne (AFP Aseptic Fruit Purees)

12pm – Got Cans? Your Guide to Sourcing, Decorating, and Filling

Evan Singer (Vessel Packaging Co.)

12:30pm – Starting (and Growing) Your Small Craft Brewery: Strategic Growth Planning

Cameron Johnson (Barlows Brewery)

1pm – What is Genetically Engineered Yeast?

Nick Harris (Berkeley Yeast)

1:30pm – Craft Beer School: How to Build an Engaging Education Program

Carmone MacFarlane (The Phoenix Brewing Company)

2pm – Color-Coded Copywriting: Words to Improve Your Marketing Campaigns

Julie Rhodes (Not Your Hobby Marketing Solutions)

2:15pm – How Do You Compare? A Review of Industry-Wide Brewhouse and Cellar Performance

Brynn Keenan (Grist Analytics)

2:30pm – How A CRM Can Benefit Your Sales Team

David Clarke (Craft CRM)

3pm – Creating and Retaining an Engaging Membership Program

Amy Martin (Stormcloud Brewing Company)

3:30pm – Trademark and Label Art Errors to Avoid

Brandon Selinsky (Beer Law HQ)

4pm – Building a Tech Stack: Results of a 2022 Industry Analysis

Josh McKinney (Ekos)

4:30pm – Adding Structure to Your Marketing

Warren Bondi (Beer Marketeers)

5pm – What is Fair Compensation? (Panel Conversation)

Panelists: Jake Keyes (Skydance Brewing), Jon Hyman (WIckens Law), Mandie Murphy (Left Field Brewery), and Stephanie Vavonese (Brew Recruit)

Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

All sessions are 45 minutes, including Q&A.

All times ET.

Categories: Business of BeerConsumer SalesDistributionEquipmentFinanceFront of HouseHuman Resources

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