Craft Beer Professionals – Fall Virtual Conference


Date / Time: Monday, October 18th, 2021 - Wednesday, October 20th, 2021 at All Day (add to calendar)
Event type: Event held online
Price: Free
Register / View: Craft Beer Professionals – Fall Virtual Conference

Three days of industry talks available on YouTube and Facebook.

MONDAY, OCTOBER 18, 2021 PRESENTED BY BEER 30 BY THE 5TH INGREDIENT

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Profits & Social Justice: Yes, You Can Have Both

Julie Rhodes (Not Your Hobby Marketing Solutions)

11:30am – Tying a Bow on 2021’s Financials

Audra Gaiziunas (Brewed For Her Ledger) and Jason Sleeman (United Community Bank)

12pm – Portfolio Strategy: Optimizing Product Mix for Growth

Colleen Quinn (Second Sip Beverage Consulting)

12:30pm – What Climate Change May Mean for Barley Growers, Maltsters, and Brewers

Mary-Jane Maurice (Malteurop Malting Company)

1pm – How 3 Breweries Have Used Data Management to Grow

Brian Bullard (Co-Founder and Owner, ONCO Fermentations), Marty Bills (Director of Brewing Operations, Pelican Brewing), Pulkit K. Agrawal (Founder and CEO, The 5th Ingredient), and William Glass (Founder, The Brewing Projekt)

2pm – Hard Seltzers: Innovation and Compliance

Grant Lawrence (Country Malt Group)

2:15pm – Staffing, Customer Service, and How Digital Marketing Can Help

Devon Hoffman (Site-Seeker)

2:30pm – The Science of Carbon Dioxide – The Basics of Safety Protocols

Joshua Pringle (CO2Meter, Inc.)

2:45pm – Industry Ambassador Presentation: Driving Traffic and Increasing Check Average with Trivia Night!

Brian Kaufman (Deliver Me Trivia)

3pm – Top 10 Do’s and Don’ts for Buying or Selling a Brewery

John Szymankiewicz (Beer Law Center)

3:15pm – Maximizing Your Brewery’s Website

Adam Ross (AR Design)

3:30pm – Diagnosing Lagging Fermentation

Brynn Keenan (Grist Analytics)

4pm – Retail Merchandising Success

Scott and Steve Schmidt (Promote The Brew)

4:15pm – Beer Clarification Using a Separator Centrifuge

Christian Pettit (Flottweg)

4:30pm – Steal These 5 Stupids Ideas from My Business

Greg Heller-LaBelle (The Colony Meadery)

5pm – How’s Your Taproom Community? – Panel Conversation

Chris Strauss (Incendiary Brewing Company), Jamaar Valentine (NoDa Brewing Company), and Vernardo “Tito” Simmons-Valenzuela (Dirtbag Ales)

TUESDAY, OCTOBER 19, 2021 PRESENTED BY PNEUMATIC SCALE ANGELUS

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Four Strategies for Extending your Brewery’s Brand Beyond Beer

Cody Fague and Isaac Arthur (CODO Design)

11:30am – Cultural Gatekeeping and the Need for Diversity at Decision-Maker Level in the Beer Industry

Ruvani de Silva (Beer Is For Everyone)

12pm – Real-Time Fermentation Monitoring: Stores from the Cellar

Andy Morrison (Precision Fermentation)

12:15pm – Management Liability & Safer Workplaces

Kyle Rheiner (CraftBrewingInsurance.com / Arthur Hall Insurance)

12:30pm – Are you Half-Assing Your Marketing?

Warren Bondi (Beer Marketeers)

12:45pm – Industry Ambassador Presentation: Augmented Reality – Fueling the New Wave of Craft Beer Growth

Dave Chaffey (Swigr)

1pm – Alternative Brew Models – What They Are and Why We Need Them

Cameron Johnson (Barlows Brewery)

1:15pm – Taxes for Breweries 101

Judy Sees and Kayla Emanuelson(SSB CPAs)

1:30pm – Buying and Running an Existing Brewery (While Holding Down a 9-5)

Thomas Tredennick (La Verne Brewing)

2pm – Creative Distribution in an Ever-Changing Market

Laura Lodge (StartABrewery.com)

2:30pm – Fueling Future Growth: Second Location Growth Opportunities for Breweries – Panel Conversation

Josh Lance (Lance CPA), Chris Burns (Old Ox Brewery) Mike Condon (Noon Whistle Brewing)

3pm – 7 Easy Ways to Make Your Guests Happy & Business Profitable

Arryved POS

3:15pm – Add the Pilot Back to Your Brewery: Don’t Compromise on Your Ability to Adapt and Stay Relevant

Mike Paladino and Don Marcil (Stout Tanks and Kettles)

3:30pm – The Bitter Truth About Trademarks and Brands

Seth Gardenswartz (Blackgardenlaw PC)

4pm – Industry Ambassador Presentation

Pneumatic Scale Angelus

4:15pm – How to Increase Engagement on Your Brewery’s Facebook and Instagram Accounts

Morgan Culhane (Content on Draft)

4:30pm – Building Culture Across Multiple Locations

Rhoda McVeigh (KMA Human Resources Consulting)

5pm – Transforming Beverage Culture from Within – Panel Conversation

AJ Head (Safe Bars), Andrew Coplon (Craft Beer Professionals), Betsy Lay (Lady Justice Brewing), Dana Kaluzny (Social Impact Projects), and Julie Rhodes (Not Your Hobby Marketing Solutions)

WEDNESDAY, OCTOBER 20, 2021 PRESENTED BY PRO BREW SUPPLY

11am – Welcome

Andrew Coplon (Craft Beer Professionals/Secret Hopper)

11:10am – Diversifying The Brewing Industry Through Vocational Brewing Programs

Aadam Soorma and David Kushner (Trace Brewing)

11:30am – Essential Compliance & Regulatory Concerns for Craft Brewers

Alex Koral (Sovos ShipCompliant)

12pm – Mise en Place: From the Kitchen to the Brewery

Kyle Smith (Gorman & Smith Beverage Equipment)

12:15pm – The Power of a Brand

Panel Conversation

12:30pm – Digital Fermentation Management: 5 Lessons Learned from the Craft Beer Industry

Magnus Valmot and Pål Ingebrigtsen (PLAATO)

1pm – Storytelling: Share Your Superpower

Scott Kolbe (Market Your Craft)

1:15pm – Unpacking the COA – Why Understanding a Malt Certificate of Analysis is Key This, and Every Year

Tyler Schoales (Country Malt Group)

1:30pm – Brewing a New Culture: Stopping Harassment in the Workplace

Lauren Taylor and AJ Head (Safe Bars)

2pm – Sell More Beer: Mastering DTC & Distribution Channels

Alec Johnson (Ekos)

2:15pm – Womxn: Global Alliances through Grassroots Collectives

Kerri Brown (Beer Is For Everyone)

2:30pm – Sour Beer Production and the Impact of Different Species of Lactic Acid Bacteria

Kevin Lane (Fermentis)

2:45pm – Industry Ambassador Presentation: The Benefits of Single-Ledger, Continuous Accounting for Breweries

Andrew Koehring (Doozy Solutions)

3pm – Industry Ambassador Presentation

Pro Brew Supply

3:30pm – The Importance of Imperfection: How Staff Complaints are a Good Thing

Jason Gladfelter (Vombuds, LLC)

4pm – Equity Crowdfunding: A Tool to Boost Diversity and Empower Stakeholders

Adie Akuffo-Afful (Wefunder) and Phil Neumann (Mainstem Malt)

4:15pm – Amp Up Your Brewery – The Benefits, Requirements, and Limitations of Brewing with Electricity

Kevin Weaver (Brewmation)

5pm – Raising a Family, Growing a Brand

A Conversation with Mariah and Sam Calagione (Dogfish Head Craft Brewery)

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