Brewbound: Braxton Brewing’s Co-Founder on the Kentucky Craft Brewery’s Big 2019 & Fast Pivots Amid a Pandemic


Date / Time: Friday, May 29th, 2020 at 12:00 am PDT (add to calendar)
Event type: Event held online
Price: Free
Register / View: Brewbound: Braxton Brewing’s Co-Founder on the Kentucky Craft Brewery’s Big 2019 & Fast Pivots Amid a Pandemic

“There’s no doubt that COVID is having a massive effect on where the business is headed and frankly what we’re doing now,” co-founder and CEO Jake Rouse told Brewbound. “Overall, sales are down roughly 68%. We’re fortunate enough that we can still sell product, but I joke a lot internally that if this would have happened just four weeks after, and all of the store resets would have happened in the spring, it would have been a really different story for us. But timing is everything in life.”

Categories: Business of BeerConsumer SalesCoronavirus Crisis

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