Brewbound: 42 North Founder John Cimperman on the Importance of Innovation to Bring Back Consumers


Date / Time: Tuesday, May 19th, 2020 at All Day (add to calendar)
Event type: Event held online
Price: Free
Register / View: Brewbound: 42 North Founder John Cimperman on the Importance of Innovation to Bring Back Consumers

Two months into shutdown of on-premise establishments forced by the COVID-19 pandemic, 42 North Brewing Company’s drive-thru, beer-to-go business in East Aurora, New York — located about 24 miles east of Buffalo — has held steady.

“I thought the first week the numbers that we saw from out of our drive-thru would be kind of the honeymoon period,” founder John Cimperman told Brewbound. “It’s been steady. It’s been predictable.”

Categories: Business of BeerConsumer SalesCoronavirus CrisisFront of House

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