ProBrewer.com

An Online Resource Serving The Beer Industry

  • News
    • News From The Breweries
    • Specialty Industry News
    • Major Brand News
    • Legislative & Regulatory
    • Distribution & Retail
    • Quarterly Financial Reports
    • International
    • Commentary
    • General News
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Library
    • Archives
    • Brewery Floors
    • Brewstillery
    • Distilling
    • Distribution
    • ‘DIY’ floor coating
    • Electric Brewing
    • Filtration
    • Hops
    • Kegs
    • Keg Washers
    • Malt
    • Malt handling
    • Nano Breweries
    • Packaging
    • Pumps
    • Refrigeration
    • Shipping
    • Stupid Stuff
    • Turnkey
    • Used Tanks
    • Water
    • Yeast
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • Login to ProBrewer
    • Discussions Login
    • Register
    • Password Reset
You are here: Home / ProBrewer Events Calendar / 7 Mistakes Breweries are Making on Social Media and How to Fix Them

7 Mistakes Breweries are Making on Social Media and How to Fix Them

April 22, 2020


Date / Time: Wednesday, April 22nd, 2020 at 11:00 am EDT - 11:50 am EDT (add to calendar)
Event type: Event held online
Price: Free
Register / View: 7 Mistakes Breweries are Making on Social Media and How to Fix Them

This presentation will cover the 7 main mistakes that craft breweries are making when it comes to their social media marketing strategy as well as how to fix them. We also take it a step further to explain why implementing each solution matters and what sort of impact the changes can have on a brewery’s digital presence. These mistakes include:

Problem #1: Posting at the last minute – or not at all
Solution: Plan ahead and be consistent

Problem #2: Underestimating the power of data
Solution: Keep track of the numbers

Problem #3: Posting low-quality photos
Solution: Pay attention to the composition

Problem #4: Posting content that isn’t platform-specific
Solution: Create posts specifically tailored to the platform you’re using

Problem #5: Lacking meaningful engagement with followers
Solution: Create an engagement strategy

Problem #6: Only posting still content
Solution: Incorporate video into your content strategy

Problem #7: Forgetting about new tools and trends
Solution: Use the latest features to your advantage

Speaker: Amy Brooks and Morgan Culhane, Content on Draft

Bio: Amy and Morgan own and operate a digital content marketing firm with a craft beverage focus. We help craft beverage companies grow their online presence and bring in customers by creating digital content, including social media, email newsletters, and blogs.

We have worked with breweries, cideries, meaderies, and craft beer and wine bars on their digital marketing strategies both as consultants and marketers. We are both passionate about craft beer and have the personal goal of helping our local craft beverage community thrive.

On top of our marketing experience, Amy is the chapter president for Buffalo’s Pink Boots Society, and a Certified Beer Server under the Cicerone program working on her Cicerone Certification.

Part of the Craft Beer Professionals Virtual Conference – join the Craft Beer Professionals group on Facebook to stream. (requires a Facebook account and approval of your group membership to view event page).

Categories: Business of BeerCraft Beer Professionals Virtual ConferenceMarketing

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email

Leave a Reply Cancel reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search

ProBrewer Virtual Expo

Get the Kegs You Want with the flexibility you need

Find out which keg program works best for you

Five Keg Options, Endless Possibilities logo
Keg Logistics
Find out how to get the max out of every keg

 

GD Chiller Vertical Air Series

Complete turnkey packaged chillers ideal for high volume operations

GD Chiller Vertical Air Series Chillers logo
G&D Chillers, Inc.
Check out the GD Chiller Advantage

 

Explore the ProBrewer Virtual Expo »

 

Subscribe to ProBrewer Daily

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.