Date / Time: Wednesday, April 22nd, 2020 at 11:00 am EDT - 11:50 am EDT (add to calendar)
Event type: Event held online
Register / View: 7 Mistakes Breweries are Making on Social Media and How to Fix Them
This presentation will cover the 7 main mistakes that craft breweries are making when it comes to their social media marketing strategy as well as how to fix them. We also take it a step further to explain why implementing each solution matters and what sort of impact the changes can have on a brewery’s digital presence. These mistakes include:
Problem #1: Posting at the last minute – or not at all
Solution: Plan ahead and be consistent
Problem #2: Underestimating the power of data
Solution: Keep track of the numbers
Problem #3: Posting low-quality photos
Solution: Pay attention to the composition
Problem #4: Posting content that isn’t platform-specific
Solution: Create posts specifically tailored to the platform you’re using
Problem #5: Lacking meaningful engagement with followers
Solution: Create an engagement strategy
Problem #6: Only posting still content
Solution: Incorporate video into your content strategy
Problem #7: Forgetting about new tools and trends
Solution: Use the latest features to your advantage
Speaker: Amy Brooks and Morgan Culhane, Content on Draft
Bio: Amy and Morgan own and operate a digital content marketing firm with a craft beverage focus. We help craft beverage companies grow their online presence and bring in customers by creating digital content, including social media, email newsletters, and blogs.
We have worked with breweries, cideries, meaderies, and craft beer and wine bars on their digital marketing strategies both as consultants and marketers. We are both passionate about craft beer and have the personal goal of helping our local craft beverage community thrive.
On top of our marketing experience, Amy is the chapter president for Buffalo’s Pink Boots Society, and a Certified Beer Server under the Cicerone program working on her Cicerone Certification.