The Eagle takes flight – biggest consolidation in brewing history closes
In the last and final maneuver, InBev closed this morning on the deal to acquire Anheuser-Busch following approval from shareholders of both companies.
It is truly an end of era – and yet another enormous marker in the most comprehensive and radical period of change in the beer industry ever.
The new company, called Anheuser-Busch InBev has a new web site, and tellingly, a new logo. The renowned American icon of the A-B eagle is no longer – it is now an eagle in flight in a multitude of colors.
Incredible how the world – including the beer industry – has seemingly changed overnight. In the almost overwhelming and seemingly endless stream of consolidation and changes in the global beer market, one thing has remained basically intact and stable – the craft brewing industry here in the US. Having so far survived a financial meltdown, recession and now the fall of iconic A-B, craft brewers just keep on truckin’ – remaining independent, viable and relevant.