The expected wave of ‘craft on craft’ mergers is beginning to show signs of life. The latest merger of two craft breweries was announced yesterday with Mammoth Brewing in Mammoth, CA acquiring Great Basin Brewing in Reno, NV.
Great Basin and Mammoth Brewing will continue as different craft breweries, with Greta Basin founder, Tom Young staying on as Great Basin brewmaster. Sean Turner, co-owner of Mammoth will oversee operations and sales at both breweries.
Expect more craft on craft acquisitions in the coming year as small breweries struggle with inefficiencies and a hyper-competitive market.
“Letting go of the reins, there’s a certain amount of trepidation there, but this industry is getting more and more crowded,” said Tom Young in an article in the Reno Gazette. “The bigger players are kicking our butts. This strategic move will make both brands stronger and better and more competitive.”