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You are here: Home / General News / Craft Levels Off in YTD Report

Craft Levels Off in YTD Report

News »  General Newsposted Sep 13th 03:57:30PM by Tom McCormick

Patrick Livingston from IRI gave a compelling update on the health of craft in his Brewers Assortation (BA) Power Hour presentation today. Most notable was that craft is leveling off in the IRI tracked off-premise as the year progresses. Craft had shown growth through March but has grown very little since then.

BA-defined craft grew by 6% in 2016 and 4% last year. Total growth through July of this year clocked in at 1.4% according to Livingston. IRI only tracks scanned off-premise sales, so these numbers do not take in account on-premise retail where craft is considered to be doing slightly better.

Total beer volume is down 0.2%.

Another significant trend is the growth of cans over bottles in the craft segment. Cans grew by a whopping 39% while bottle volume was down 9%. This demonstrates the dramatic shift that craft brewers are taking from bottles to cans.

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Tom McCormick

Posted by Tom McCormick

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