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You are here: Home / General News / Corona Breaks All-Time Record for Imports in 2004

Corona Breaks All-Time Record for Imports in 2004

January 26, 2005

Corona Extra posted record sales in 2004 with a projected 97 million cases
of depletions in the U.S. This sales volume is a first for any imported
beer. Corona will be on track to surpass the 100-million case mark in 2005.

The Mexican beer brand has showed substantial growth in the U.S.
imported-beer market over the past decade, during which Corona Extra has
registered a compound annual growth rate (CAGR) of 21.8 percent, according
to Impact Databank 2004. During that period, Corona’s volume has grown
six-fold. By comparison, during that same period the U.S. beer industry grew
at a CAGR of 0.7 percent. Corona Extra’s market success dates back further
than the past ten years, though; since Corona Extra was introduced in the
United States in the late 1970s, the brand has been the fastest growing
imported beer in U.S. history. Corona Extra is currently America’s #1
imported beer and the #7 best selling beer, overall, in the U.S.

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Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

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