Corona Extra posted record sales in 2004 with a projected 97 million cases
of depletions in the U.S. This sales volume is a first for any imported
beer. Corona will be on track to surpass the 100-million case mark in 2005.
The Mexican beer brand has showed substantial growth in the U.S.
imported-beer market over the past decade, during which Corona Extra has
registered a compound annual growth rate (CAGR) of 21.8 percent, according
to Impact Databank 2004. During that period, Corona’s volume has grown
six-fold. By comparison, during that same period the U.S. beer industry grew
at a CAGR of 0.7 percent. Corona Extra’s market success dates back further
than the past ten years, though; since Corona Extra was introduced in the
United States in the late 1970s, the brand has been the fastest growing
imported beer in U.S. history. Corona Extra is currently America’s #1
imported beer and the #7 best selling beer, overall, in the U.S.
