ARMED FORCES BREWING COMPANY is seeking an experienced, self-driven, high energy Chief Marketing Officer (CMO) to join our badass Executive Team! As our CMO, you will lead, develop, and manage the overall marketing vision and strategies for our company, our brands, and drive results – measured through increased revenues, brand awareness, customer acquisition and monetization. (and you get to drink delicious beers with somewhat wild Veterans of the Military and the beer industry!)

Job Duties:

• Act as the company’s spokesperson; the “voice of the brands”, for external relations (media, trade events, promotional events, etc.).
• “Listen” to the trends of the market and direct the market research efforts of the company

• Set marketing goals and objectives
• Plan, implement and manage marketing strategy and oversee its day-to-day implementation
• Contribute to the overall growth of the company
• Create, review, and manage our content marketing strategies
• Lead a creative and analytical Team of content creators, graphic designers and growth hackers
•  Liaise directly with our CEO and other departments to guide a unified approach to production, pricing, sales, distribution etc. that meets market demands
• Creatively lead the Marketing organization to produce distinctive, unforgettable, effective on-brand materials for all packaging, point-of-sale, and other promotional materials and communications.

• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

• Work with all Sales and Operations leaders to create and execute a strategy for the Distributor Network.
• Determine KPIs for our marketing department
• Track KPIs on a regular basis and present reports
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Stay up to date with the latest technology
• Stay up to date with the latest best practices
• Design, plan and execute effective marketing campaigns
• Lead and coordinate our Promotions and Team of Brand Ambassadors
• Keep the marketing budget in check

• Create a solid network of strategic partnerships within the Military and retail ecosystems

• Work with the CEO and other leadership to develop our taproom’s marketing and operating plan. Lead the Taproom(s) General Managers and overall Retail Operations organization to achieve that plan

 

 

Your Background:

 

• Bachelor’s degree in related field or equivalent required

• 5+ years of professional experience, including leadership roles in brand-marketing, and experience in key creative roles
• Proven ability to build and lead extraordinarily successful teams through a collaborative leadership style

• Military Service background preferred but not required

• Superior verbal and written communication skills, and confidence toward adapting to the unique voice and mission of Armed Forces Brewing Company

• A passion for people, our Military community, and the beer industry

• Ability to manage competing priorities within a dynamic environment
• An in-depth understanding of the mechanics of digital media, social media platforms, and technology
• Experience in the retail market space with a demonstrated knowledge of merchandising and customer acquisition

 

Key Relationships:

• Reports to the CEO
• As a member of the Leadership team, works closely with all other members
• Leads and works closely with Marketing Management, and stays involved throughout the organization

 

Compensation:

• Salary based on experience
• Bonus plan
• Full benefits package
• Stock grant option

• Manufacturer : Armed Forces Brewing Company
• Where Manufactured : United States

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