5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has conducted a survey of over 700 beer drinkers in the U.S. regarding their opinions about the Corona beer brand, as a result of the deadly coronavirus that’s spreading around the world. 5WPR’s survey found that 38% of beer-drinking Americans… Read More…
Molson Coors Beats Expectations in Fourth Qtr.
After announcing a new revitalization plan in late October, Molson Coors Beverage Co. reported declines in its worldwide brand volume, but reported fourth-quarter net income of $163.7 million, more than double the $76 million of the year-earlier quarter. Sales in the U.S. increased 4.7% but fell 4.6% in Canada. Under its restructuring plan,… Read More…
Molson Coors New Raspberry Lime Light ‘Beer’
Molson Coors has announced a new addition to their Keystone Light lineup. Keylightful, a “fruit forward raspberry lime light beer. Yes, apparently it is a beer. According to the companies blog, the beer is “aimed at recruiting more younger legal-age drinkers into the beer category” and will launch March 1 in 40 states. The… Read More…
Molson Coors to Acquire Atwater Brewery
And the 2020 M&A season kicks off. Less than a month into the year, the first acquisition of a craft brewery in 2020 was announced today when Miller Coors disclosed the acquisition of Detroit’s Atwater Brewery Terms of the deal were not disclosed. Atwater sold all of its assets, including its Detroit and… Read More…
White Claw to Build New Production Plant in AZ
Mark Anthony Brewing, maker of White Claw hard seltzer will build a new, 916,000 square foot production plant in Glendale, AZ. The $250 million facility is expected to be completed in a quick seven months in order to meet exploding demand.. At a time when there is excess capacity in the industry due to… Read More…
AB to Expand Georgia Brewery
Anheuser-Busch will invest $85 million in expanding its Cartersville, Georgia brewery. The project will be a three-year expansion of the brewing operations and will include adding on to the existing warehouse, adding new equipment to the production area and installing new tanks outside. No word was given on whether or not the project will… Read More…
Constellation to Invest Big in Corona Hard Seltzer
How big is the new seltzer craze? Just look to Big Beer and the answer will jump out. BIG. Constellation Brands has said it will make its biggest-ever single-brand investment to launch its Corona hard seltzer brand with a whopping investment of $40 million. Corona hard seltzer will come in four flavors and… Read More…
Molson Coors to Close Calif. Brewery
Molson Coors Beverage Company announced today plans to cease production at its Irwindale, Calif., brewery by September 2020. According to a company press statement, Molson Coors said it has also entered into an agreement with Pabst Brewing Co. which gives them an option to purchase the Irwindale facility. “This move will allow us… Read More…
Constellation Sells Ballast Point
That was quick. Four years after paying a billion dollars to buy Ballast Point Brewing, Constellation Brands has announced that they will sell the brewery to Kings & Convicts Brewing Co. of Chicago. Full press release here.
ABInBev Takes Marketing Shots at Local Craft Brewers
Over the last few weeks, ABInBev has taken marketing shots at craft breweries in the same market as ABInBev’s faux craft brands, triggering pushback from both the targeted breweries and the consumer. Oregon brewpub Flat Tail Brewing accused ABInBev brand 10 Barrel Brewing of using the Flat Tail slogan “Dam Good Beer.” Via Instagram… Read More…
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