Anheuser-Busch will invest $85 million in expanding its Cartersville, Georgia brewery. The project will be a three-year expansion of the brewing operations and will include adding on to the existing warehouse, adding new equipment to the production area and installing new tanks outside. No word was given on whether or not the project will… Read More…
Constellation to Invest Big in Corona Hard Seltzer
How big is the new seltzer craze? Just look to Big Beer and the answer will jump out. BIG. Constellation Brands has said it will make its biggest-ever single-brand investment to launch its Corona hard seltzer brand with a whopping investment of $40 million. Corona hard seltzer will come in four flavors and… Read More…
Molson Coors to Close Calif. Brewery
Molson Coors Beverage Company announced today plans to cease production at its Irwindale, Calif., brewery by September 2020. According to a company press statement, Molson Coors said it has also entered into an agreement with Pabst Brewing Co. which gives them an option to purchase the Irwindale facility. “This move will allow us… Read More…
Constellation Sells Ballast Point
That was quick. Four years after paying a billion dollars to buy Ballast Point Brewing, Constellation Brands has announced that they will sell the brewery to Kings & Convicts Brewing Co. of Chicago. Full press release here.
ABInBev Takes Marketing Shots at Local Craft Brewers
Over the last few weeks, ABInBev has taken marketing shots at craft breweries in the same market as ABInBev’s faux craft brands, triggering pushback from both the targeted breweries and the consumer. Oregon brewpub Flat Tail Brewing accused ABInBev brand 10 Barrel Brewing of using the Flat Tail slogan “Dam Good Beer.” Via Instagram… Read More…
Pabst to Move Production from MillerCoors to City Brewing
As the beer world turns. Few beer consumers know that many large beer brands are often brewed in breweries far removed from the brand itself. Pabst is a classic example of a brand without a true home, having been brewed under contract for many years at MillerCoors breweries. And now the gypsy brewer has… Read More…
AB Buys Remaining Stake in Craft Brew Alliance
Anheuser-Busch InBev continues with its craft buying frenzy with the announcement this afternoon of the purchase of Craft Brew Alliance for $16.50 a share. CBA closed today’s trading session at $7.33 a share. ABInBev, which currently owns 31% of CBA will now pay $68.8 billion for the balance of the company. The deal will… Read More…
Bud Light Jumps on Seltzer Craze
It was only a matter of time. Anheuser-Busch has finally, and officially, announced that it will be rolling out a line of hard seltzers under the Bud Light mantle. Rather than develop a new brand, AB must feel that using the Bud Light brand will give the seltzers immediate recognition. The four flavors… Read More…
Molson Coors Cuts 500 Jobs to ‘Invest in Brands’
Molson Coors announced today that they will trim down and restructure in an effort to “get back on the right track,” said Molson Coors president and CEO Gavin Hattersley said in a press statement. The company will also change its name in January to the Molson Coors Beverage Company. The name change synchs with… Read More…
ABInBev Accuses MillerCoors of Stealing Secret Recipes
“CornGate” gets deeper. Anheuser-Busch InBev has now accused Molson Coors of stealing secret beer recipes in relation to the ABInBev/MC battle over the use of corn syrup in beer. Molson Coors initially sued ABInBev in March over the ‘Corrugate’ ad campaign. A judge in May temporarily stopped Bud Light from running some of… Read More…
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