Anheuser-Busch InBev continues with its craft buying frenzy with the announcement this afternoon of the purchase of Craft Brew Alliance for $16.50 a share. CBA closed today’s trading session at $7.33 a share. ABInBev, which currently owns 31% of CBA will now pay $68.8 billion for the balance of the company. The deal will… Read More…
Bud Light Jumps on Seltzer Craze
It was only a matter of time. Anheuser-Busch has finally, and officially, announced that it will be rolling out a line of hard seltzers under the Bud Light mantle. Rather than develop a new brand, AB must feel that using the Bud Light brand will give the seltzers immediate recognition. The four flavors… Read More…
Molson Coors Cuts 500 Jobs to ‘Invest in Brands’
Molson Coors announced today that they will trim down and restructure in an effort to “get back on the right track,” said Molson Coors president and CEO Gavin Hattersley said in a press statement. The company will also change its name in January to the Molson Coors Beverage Company. The name change synchs with… Read More…
ABInBev Accuses MillerCoors of Stealing Secret Recipes
“CornGate” gets deeper. Anheuser-Busch InBev has now accused Molson Coors of stealing secret beer recipes in relation to the ABInBev/MC battle over the use of corn syrup in beer. Molson Coors initially sued ABInBev in March over the ‘Corrugate’ ad campaign. A judge in May temporarily stopped Bud Light from running some of… Read More…
Constellation to Close VA Ballast Point Location
Constellation isn’t giving up on Ballast Point yet, but in a sign that they are trying to minimize loses on their $1 billion investment, it was reported yesterday that the Ballast Point taproom and restaurant in Daleville, Virginia will close. According to the Ballast Point Virginia Facebook page, the brewery next to the on-premise… Read More…
AB’s ‘Beer Garage’ Experiments with Artificial Intelligence
AB InBev has created a division with the intent to use artificial intelligence to improve everything from the brewing process to its marketing platforms. The “Beer Garage” is an AB InBev Silicon Valley-based hub where employees research, develop and test technology-driven solutions according to a story at Forbes. AB InBev’s global director of innovation,… Read More…
Federal Judge Gives AB a Packaging ‘Use-Up’ in CornGate Case
A federal judge on Wednesday ordered Anheuser-Busch to stop using Bud Light packaging that implies that MillerCoors beers contain corn syrup. The decision by Milwaukee-based U.S. District Judge William Conley allows a “use-up” which means that AB can use the packaging it has until it runs out, or until March 2020, whichever comes first…. Read More…
AB Passes on Option to Acquire CBA
Anheuser-Busch will pay Craft Brewers Alliance $20 million after the global brewer decided not to exercise its option to acquire the company. The decision was not unexpected, but CBA was “disappointed” according to a story in CPS Daily News. Three years after A-B, which currently owns a 31.3% stake in CBA, indicated it could… Read More…
‘Hardest Seltzer in the Universe’ from Four Loko
The hard seltzer craze has taken off, with breweries of all sizes jumping into the category. One of the allures of this new beverage is that it seems to satisfy a growing desire by drinkers to consume less alcohol. Most hard seltzers are weighing in at 4-5% abv. Four Loko is looking the… Read More…
To Buy or Not to Buy – ABInBev Faces Deadline on CBA
When Anheuser-Busch InBev partnered with Craft Brew Alliance in 2016, they were given a deadline of August 23rd, 2019 to make a qualifying offer of $24.50 per share, which would amount to about $475 million, or else it has to pay Craft Brew $20 million. The clock is ticking as the deadline nears, and the… Read More…
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