“CornGate” gets deeper. Anheuser-Busch InBev has now accused Molson Coors of stealing secret beer recipes in relation to the ABInBev/MC battle over the use of corn syrup in beer. Molson Coors initially sued ABInBev in March over the ‘Corrugate’ ad campaign. A judge in May temporarily stopped Bud Light from running some of… Read More…
Constellation to Close VA Ballast Point Location
Constellation isn’t giving up on Ballast Point yet, but in a sign that they are trying to minimize loses on their $1 billion investment, it was reported yesterday that the Ballast Point taproom and restaurant in Daleville, Virginia will close. According to the Ballast Point Virginia Facebook page, the brewery next to the on-premise… Read More…
AB’s ‘Beer Garage’ Experiments with Artificial Intelligence
AB InBev has created a division with the intent to use artificial intelligence to improve everything from the brewing process to its marketing platforms. The “Beer Garage” is an AB InBev Silicon Valley-based hub where employees research, develop and test technology-driven solutions according to a story at Forbes. AB InBev’s global director of innovation,… Read More…
Federal Judge Gives AB a Packaging ‘Use-Up’ in CornGate Case
A federal judge on Wednesday ordered Anheuser-Busch to stop using Bud Light packaging that implies that MillerCoors beers contain corn syrup. The decision by Milwaukee-based U.S. District Judge William Conley allows a “use-up” which means that AB can use the packaging it has until it runs out, or until March 2020, whichever comes first…. Read More…
AB Passes on Option to Acquire CBA
Anheuser-Busch will pay Craft Brewers Alliance $20 million after the global brewer decided not to exercise its option to acquire the company. The decision was not unexpected, but CBA was “disappointed” according to a story in CPS Daily News. Three years after A-B, which currently owns a 31.3% stake in CBA, indicated it could… Read More…
‘Hardest Seltzer in the Universe’ from Four Loko
The hard seltzer craze has taken off, with breweries of all sizes jumping into the category. One of the allures of this new beverage is that it seems to satisfy a growing desire by drinkers to consume less alcohol. Most hard seltzers are weighing in at 4-5% abv. Four Loko is looking the… Read More…
To Buy or Not to Buy – ABInBev Faces Deadline on CBA
When Anheuser-Busch InBev partnered with Craft Brew Alliance in 2016, they were given a deadline of August 23rd, 2019 to make a qualifying offer of $24.50 per share, which would amount to about $475 million, or else it has to pay Craft Brew $20 million. The clock is ticking as the deadline nears, and the… Read More…
Bubble Gum IPA – Gone Too Far?
With the craft beer industry already under siege by many who feel that beer style proliferation has gone too far in an attempt to attack attention and entice more sales, Anheuser-Busch InBev’s Blue Point Brewing has just released Bubble Brain IPA, a “small batch, bubble gum beer, driven by fruit, spices and yeast,” Barry McLaughlin,… Read More…
The Buying Continues – AB Acquires Platform
They are apparently not done yet. After a break of two years since buying its last craft brewery, many in the industry thought Anheuser-Busch might have set aside its buying spree of craft breweries. Not so, as the global company announced today that it has acquired Platform Beer Co. of Cleveland. Platform fits the… Read More…
ABInBev Sells Australian Subsidiary to Asahi
AB InBev has announced that it will sell its Australian subsidiary Carlton & United Breweries to Tokyo-headquartered Asahi in a deal valued at $11.3 billion. The deal was announced just days after AB InBev pulled plans to list its Asia business on the Hong Kong Stock Exchange in an IPO that could have raised… Read More…
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