The Brewers Association is kicking off a new holiday celebrating craft breweries called “Small Brewery Sunday.” The December 1, 2019 celebration “encourages beer lovers to support small and independent U.S. breweries and to seek the independent craft brewer seal,” according to the BA. The BA is encouraging breweries to create their own marketing plan… Read More…
ABInBev Takes Marketing Shots at Local Craft Brewers
Over the last few weeks, ABInBev has taken marketing shots at craft breweries in the same market as ABInBev’s faux craft brands, triggering pushback from both the targeted breweries and the consumer. Oregon brewpub Flat Tail Brewing accused ABInBev brand 10 Barrel Brewing of using the Flat Tail slogan “Dam Good Beer.” Via Instagram… Read More…
What Beverage Companies Can Learn from Canada’s Cannabis Journey
An Interview with Sharan Sidhu, CSO & Regulatory Affairs at Pacific Rim Innovations, Pacific Rim Innovations The global legal marijuana market is expected to reach USD 66.3 billion by the end of 2025. Countries and companies strategize an approach to this opportunity, many look to Canada as a case study on cannabis. Via Bevsource.com
CBMA Early Bird Entry Deadline November 29, 2019
The CBMAs were developed to recognize and award the very best marketing in the brewing industry across the USA. Breweries, their agencies, artists and marketing partners are invited to enter their top work. The 2020 CBMAs include over 30 categories that recognize all aspects of beer marketing. Via CBMA
MillerCoors Withholds Materials in Stone vs. Keystone Case
A judge in the Stone Brewing lawsuit against MillerCoors has recommended that MillerCoors be sanctioned for not providing all marketing materials for the Keystone brand as had been requested by the court. The lawsuit stems from a trademark dispute between Stone Brewing and MillerCoors use of the word “stone” on its Keystone marketing. … Read More…
BA Announces New Members of Board of Directors
The Brewers Association announced the five candidates elected to the Brewers Association Board of Directors. The new board members are Sara Nelson of Fremont Brewing, Seattle, Wash. and Jason Perkins, of Allagash Brewing Co., Portland, Maine representing packaging breweries. Melissa Romano of Lake Anne Brew House, Reston, Va. representing taprooms and Jennifer Talley of… Read More…
World Beer Cup Registration Now Open
Brewery registration for the 2020 World Beer Cup is now open. The registration period closes November 13. Register your brewery for a chance to win in the most prestigious beer competition in the world. Via Brewers Association
The 2020 Pink Boots Blend Available for Pre-order
The Pink Boots Society, a volunteer organization dedicated to providing education and opportunities for women in the brewing industry, has announced its 2020 Pink Boots Blend of hops is now available for pre-order. In partnership with Yakima Chief Hops and The Country Malt Group, members of the Pink Boots Society evaluated and selected freshly harvested… Read More…
Carlsberg Develops ‘Paper’ Beer Bottle
Carlsberg has unveiled two new research prototypes of its Green Fibre Bottle, the world’s first ‘paper’ beer bottle made from sustainably-sourced wood fibers. The container is both 100% bio-based and fully recyclable. The Copenhagen, Denmark brewery, which was founded in 1847, said that they have two new research prototypes, both which use an inner… Read More…
Craft Beer Marketing Awards Competition Announced
The Craft Beer Marketing Awards (CBMAs) will kick-off their inaugural awards ceremony at the Craft Brewer’s Conference (CBC) in San Antonio, TX. Breweries, ad agencies brewery marketing partners can enter the competition. There will be more than 30 categories recognizing such marketing components as social media, merchandise design, label design and tap handle design…. Read More…
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