Everyone in the industry knows that aluminum beverage cans have been in high demand, even before the virus crisis. With the growing popularity of canned wine and cocktails, combined with booming sales of hard seltzer, the pressure has been on the can manufacturers to increase supply. But when the COVID-19 crisis forced beer out of kegs due to the closure of the on-premise business, most breweries, large and small, pivoted to canning more beer than before to sell into the off-premise.
”Everyone who makes anything that goes into a 12-ounce can is being challenged to some respect,” Adam Collins, Molson Coors’ spokesperson, said in a CNN Business article.
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