ProBrewer.com

An Online Resource Serving The Beer Industry

  • News
    • News From The Breweries
    • Specialty Industry News
    • Major Brand News
    • Legislative & Regulatory
    • Distribution & Retail
    • Quarterly Financial Reports
    • International
    • Commentary
    • General News
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Library
    • Archives
    • Brewery Floors
    • Brewstillery
    • Distilling
    • Distribution
    • ‘DIY’ floor coating
    • Electric Brewing
    • Filtration
    • Hops
    • Kegs
    • Keg Washers
    • Malt
    • Malt handling
    • Nano Breweries
    • Packaging
    • Pumps
    • Refrigeration
    • Shipping
    • Stupid Stuff
    • Turnkey
    • Used Tanks
    • Water
    • Yeast
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • Login to ProBrewer
    • Discussions Login
    • Register
    • Password Reset
You are here: Home / General News / Bud Pong Canned

Bud Pong Canned

October 19, 2005

Anheuser-Busch has dropped its Bud Pong promotion. The company said it notified distributors the promotion was over after executives found Bud Pong was being played improperly.

The announcement came two days after a front-page article in The New York Times described college students enjoying the game in bars and off-campus housing.

Francine I. Katz, vice president for communications and consumer affairs, said, “Despite our explicit guidelines, there may have been instances where this promotion was not carried out in the manner it was intended.”

Anheuser-Busch executives said Bud Pong was different than beer pong, a drinking game played on college campuses and in bars in which players toss or hit table tennis balls into cups of beer. The game usually involves chugging large amounts of beer; when one team sinks a ball into a beer cup, the other team is required to drink the beer. Katz said that Bud Pong was different from beer pong because Bud Pong rules call for water to be used, not beer.

A-B began its Bud Pong campaign last summer and provided tables, balls and glasses to distributors in 47 markets, several in college towns. The distributors helped organize tournaments and, Katz said in an interview, Anheuser-Busch was considering expanding Bud Pong and trying to trademark the name.

Alcohol prevention experts who criticize beer companies for trying to appeal to under-age drinkers called Bud Pong a perfect example of that practice. In the company press release Katz said, “As a company that has invested more than $500 million to promote responsible consumption among adults and to discourage abuse, we believe it is important that our intentions with Bud Pong not be misperceived.”

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

Search

Promoted
Degong Brew Systems logo
Degong Brew Systems
Dedicated To Making Great Beer!
Jinan NFE Machinery Co logo
Jinan NFE Machinery Co
We Focus On Making High Quality Brewing Systems
G4 Kegs logo
G4 Kegs
A partner you can count on.
Psycho Brew LLC • GR-X Manufacturing

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.